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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Working Women Awards
Individual Excellence AwardsWomen in PR Rising Star Award
Recognising emerging women professionals making a strong impact in the public relations industry
About this category
The Rising Star: Woman in PR award celebrates an emerging female professional who is making a remarkable impact in the public relations and communications industry at an early stage of her career.
This category recognises ambitious women who demonstrate exceptional talent, innovative thinking, and measurable results in PR strategy, media engagement, brand storytelling, and digital communications. Nominees should show strong upward momentum, leadership potential, and the ability to deliver meaningful outcomes for clients or organisations.
Eligibility
This category is open to:
- Female PR and communications professionals based in the United Kingdom
- Individuals with up to 5 years of professional experience in PR or communications
- Professionals working within agencies, in-house teams, or independently
- Individuals who have demonstrated notable achievements during the qualifying period
- Professionals actively contributing to PR campaigns, media strategy, or communications initiatives
Nominees may self-nominate or be nominated by employers, mentors, clients, or industry peers.
Judging criteria
Judges will evaluate entries based on:
- Emerging Leadership Potential: Evidence of ambition, confidence, and leadership growth
- Creative Campaign Contribution: Innovation and originality in PR initiatives
- Media & Brand Impact: Effectiveness of communication strategies
- Measurable Results: Demonstrated outcomes and performance data
- Professional Development: Continuous learning and career progression
- Industry Presence: Growing recognition and visibility
Qualitative criteria
- Creativity and originality in campaigns and storytelling
- Confidence in building media and stakeholder relationships
- Initiative and willingness to take on responsibility
- Writing and communication skills
- Commitment to learning and professional development
- Contribution to team culture
Metrics
Entrants are encouraged to provide measurable data such as:
- Media placements secured
- Campaign reach and impressions
- Engagement rates and audience growth
- Brand awareness uplift
- Lead generation or conversion impact
- Social media or digital influence metrics
- Awards, certifications, or recognitions received
Additional criteria
- Ethical and responsible communication practices
- Commitment to diversity, equity, and inclusion
- Participation in industry events or panels
- Mentorship involvement or support of peers
- Innovation in digital PR and emerging platforms
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