The benchmark of excellence
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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Retail Customer Experience Award
For the retailer whose customers leave happier than they came in
About this category
The Retail Customer Experience Award recognises a retailer that has made shopping with them genuinely better, in store, online or both.
It celebrates service, ease and the small touches that turn first visits into regulars.
Eligibility
Open to retailers of any size, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on customer satisfaction and loyalty measures
- Improvements made to the experience
- Staff training and the results that followed
Qualitative criteria
- Clarity of vision and offer
- Reputation with customers and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Customer satisfaction and repeat business
- Jobs created or retained
Additional criteria
- Include figures for the last one to two years
- Examples of standout work and testimonials from customers or partners
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