The benchmark of excellence
Find the category with your name on it
The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Best Business Awards
Business Excellence AwardsMarketing Firm of the Year Award
Recognising marketing firms excelling in strategy, creativity, and client-driven campaign performance
About this category
This category recognises an established marketing firm delivering excellence in strategy, campaigns, content and digital marketing. It celebrates firms whose marketers combine expertise with outstanding client service, and whose work makes a real difference to the businesses and people they serve.
The winner will show consistent quality, strong client relationships, sound business performance and a culture that develops its people, setting the standard for marketing in its market.
Eligibility
Open to UK-based marketing firms of any size that have been trading for at least three years, with achievements within the last 12 to 24 months. Self-nominations and third-party nominations are both welcome.
Judging criteria
- Entries will be judged on the quality of work and outcomes for clients
- Business performance and growth
- Client service and relationships
- Investment in people and culture
- Innovation in how services are delivered
Qualitative criteria
- Strength of strategy and insight
- Creativity of campaigns
- Focus on measurable outcomes
- Quality of client partnerships
- Use of data and technology
Metrics
- Leads, sales or revenue generated for clients
- Return on marketing investment
- Client retention
- New business wins
- Audience or engagement growth
Additional criteria
Submissions should include campaign case studies with results, client testimonials and supporting figures. Judges will also consider ethical practice, community contribution and commitment to diversity and inclusion.
Found your category?
Start your nomination now. Save a draft and finish whenever it suits you.
Nominate nowWant to sponsor this category?
Put your name beside the achievement it recognises, in front of the people who care about it most.
Ask about sponsoring it