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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.

Working Women Awards

Individual Excellence Awards

Iconic Newcomer Influencer of the Year (Female)

Celebrating the female newcomer who made the biggest impact as an influencer this year

About this category

Iconic Newcomer Influencer of the Year (Female) celebrates the female newcomer who burst onto the scene this year. In a short time she has built a following, created standout content and caught the attention of audiences and brands alike. Judges look for remarkable early momentum and the hallmarks of a future leading voice.

Eligibility

  • Open to women-identifying influencers who began creating content in the last two years
  • Any platform, including Instagram, TikTok, YouTube, LinkedIn and X
  • Content must be original and created by the nominee

Judging criteria

  • Momentum: speed and scale of audience growth
  • Standout content: originality and creativity
  • Engagement: how strongly her audience responds
  • Potential: brand interest and future direction

Qualitative criteria

  • Fresh, authentic voice
  • Creative risk-taker
  • Responsible online presence
  • Strong connection with her audience

Metrics

  • Follower growth since starting
  • Engagement rate and viral moments
  • Early brand partnerships
  • Press or industry attention

Additional criteria

  • Must have started creating content within the last 24 months
  • Analytics screenshots or links should be provided

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