The benchmark of excellence
Find the category with your name on it
The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Direct-to-Consumer Brand of the Year Award
For the brand that built its own customers, without a middleman
About this category
The Direct-to-Consumer Brand of the Year Award recognises a brand that sells straight to its customers online and has built a following of its own.
The judges look for a distinctive product and story, clever marketing, a loyal community and growth that lasts.
Eligibility
Open to direct-to-consumer brands of any size, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on brand strength and community
- Marketing and customer acquisition
- Repeat purchase
- Growth
Qualitative criteria
- Clarity of vision and offer
- Reputation with customers and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Customer satisfaction and repeat business
- Jobs created or retained
Additional criteria
- Include figures for the last one to two years
- Examples of standout work and testimonials from customers or partners
Found your category?
Start your nomination now. Save a draft and finish whenever it suits you.
Nominate nowWant to sponsor this category?
Put your name beside the achievement it recognises, in front of the people who care about it most.
Ask about sponsoring it