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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.

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Creative Design Firm of the Year Award

Recognising firms setting new standards in creative design, branding, and visual storytelling

About this category

This category recognises an established creative design firm delivering excellence in branding, visual identity, digital and print design. It celebrates firms whose designers combine expertise with outstanding client service, and whose work makes a real difference to the businesses and people they serve.

The winner will show consistent quality, strong client relationships, sound business performance and a culture that develops its people, setting the standard for creative design in its market.

Eligibility

Open to UK-based creative design firms of any size that have been trading for at least three years, with achievements within the last 12 to 24 months. Self-nominations and third-party nominations are both welcome.

Judging criteria

  • Entries will be judged on the quality of work and outcomes for clients
  • Business performance and growth
  • Client service and relationships
  • Investment in people and culture
  • Innovation in how services are delivered

Qualitative criteria

  • Originality and craft of design work
  • Strength of brand thinking
  • Quality of client collaboration
  • Consistency across projects
  • Culture that develops creative talent

Metrics

  • Client results linked to design work
  • Project volume and value
  • Client retention and repeat work
  • New client wins
  • Industry recognition

Additional criteria

Submissions should include a portfolio of recent work, client testimonials and supporting figures. Judges will also consider ethical practice, community contribution and commitment to diversity and inclusion.

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