The benchmark of excellence
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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
The Legacy of Leadership Award
Individual Excellence AwardsCMO of the Year in Healthcare
Honouring the CMO whose leadership is shaping healthcare
About this category
CMO of the Year in Healthcare honours a chief marketing officer in the healthcare sector who leads the brand and the marketing that drives growth. Judges look for the decisions they made, the results those decisions delivered, and the people and organisation they have built along the way.
Eligibility
- Open to chief marketing officers working in the healthcare sector
- Any size of organisation, from start-ups to large companies
- Must hold the role, or one equivalent to it, at the time of entry
Judging criteria
- Leadership: vision, direction and the decisions taken
- Results: growth, performance and outcomes delivered
- People: how they build, develop and inspire teams
- Contribution to healthcare: their standing and influence in the sector
Qualitative criteria
- Clear, confident vision
- Integrity and accountability
- Resilience under pressure
- Develops the leaders of tomorrow
Metrics
- Revenue, profit or growth under their leadership
- Major milestones, launches or turnarounds led
- Team growth, retention and engagement
- Recognition, awards or industry profile
Additional criteria
- Achievements should fall mainly within the last three years
- Supporting figures are treated in confidence
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