The benchmark of excellence
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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Best Business Awards
Business Excellence AwardsAdvertising Firm of the Year Award
Recognising advertising agencies delivering exceptional creativity, strategy, and measurable campaign success
About this category
This category recognises an established advertising agency delivering excellence in campaign strategy, creative and media. It celebrates firms whose strategists and creatives combine expertise with outstanding client service, and whose work makes a real difference to the businesses and people they serve.
The winner will show consistent quality, strong client relationships, sound business performance and a culture that develops its people, setting the standard for advertising in its market.
Eligibility
Open to UK-based advertising agencies of any size that have been trading for at least three years, with achievements within the last 12 to 24 months. Self-nominations and third-party nominations are both welcome.
Judging criteria
- Entries will be judged on the quality of work and outcomes for clients
- Business performance and growth
- Client service and relationships
- Investment in people and culture
- Innovation in how services are delivered
Qualitative criteria
- Originality of creative work
- Strength of strategic thinking
- Integration across channels
- Quality of client partnerships
- Culture that attracts creative talent
Metrics
- Campaign results against objectives
- Client revenue or brand uplift delivered
- New business wins
- Client retention
- Industry recognition
Additional criteria
Submissions should include campaign case studies with results, client testimonials and supporting figures. Judges will also consider ethical practice, community contribution and commitment to diversity and inclusion.
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